


Work That Works
Work That Works
Editorial strategy, content clarity, and measurable impact.
I partners with growing publications, B2B brands, and editorial teams to bring structure to their content, and strategy to their publishing. Below are a few selected projects that show how smart content drives results.
Editorial strategy, content clarity, and measurable impact.
I partners with growing publications, B2B brands, and editorial teams to bring structure to their content, and strategy to their publishing. Below are a few selected projects that show how smart content drives results.


Proven strategies in action.
A look at how editorial clarity transformed real publications, internally and externally.
Proven strategies in action.
A look at how editorial clarity transformed real publications, internally and externally.
Scaling Editorial at FinTech Weekly
Scaling Editorial at FinTech Weekly
Scaling Editorial at FinTech Weekly
Rebuilt their weekly content plan, boosted engagement 42% in 90 days, and created a long-term roadmap for expansion.
Rebuilt their weekly content plan, boosted engagement 42% in 90 days, and created a long-term roadmap for expansion.


Read Detailed Case Study
Read Detailed Case Study
Thought Leadership for B2B SaaS
Thought Leadership for B2B SaaS
Thought Leadership for B2B SaaS
Turned a scattered blog into a strategic publishing platform that now supports inbound sales.
Turned a scattered blog into a strategic publishing platform that now supports inbound sales.


Read Detailed Case Study
Read Detailed Case Study
My clients love me!
My clients love me!
My clients love me!
Working with Julia changed the way we think about content.
“She doesn’t just plan content—she creates clarity. Our team finally feels confident about what we’re publishing and why.”
— Content Director, Business Weekly
Julia brought strategy and substance to our content.
“She helped us align our messaging with our business goals. Every piece we publish now has a purpose, & it shows.”
— Content Director, Business Weekly
A true and magical partner in content that performs.
“Julia helped us build a content system that our team actually uses. It’s made a measurable difference in engagement.”
— VP of Communications, Tech & Trade