Work From reactive to reliable, 42% engagement boost in 90 days at FinTech weekly.
Work From reactive to reliable, 42% engagement boost in 90 days at FinTech weekly.
The Problem
FinTech Weekly had grown rapidly, but their content team was struggling to keep pace. Their publishing schedule was inconsistent, topics overlapped, and performance data wasn’t guiding decisions. They knew content was a key growth lever, but without a clear plan, they couldn’t scale.
The Problem
FinTech Weekly had grown rapidly, but their content team was struggling to keep pace. Their publishing schedule was inconsistent, topics overlapped, and performance data wasn’t guiding decisions. They knew content was a key growth lever, but without a clear plan, they couldn’t scale.
What I did:
I came in as an editorial strategist and overhauled the process from the ground up:
Audited their existing content to identify gaps and redundancies
Developed a clear, strategic editorial calendar aligned with product goals
Created templates and guidelines for weekly publishing
Set up systems for tracking engagement and making data-backed improvements
What I did:
I came in as an editorial strategist and overhauled the process from the ground up:
Audited their existing content to identify gaps and redundancies
Developed a clear, strategic editorial calendar aligned with product goals
Created templates and guidelines for weekly publishing
Set up systems for tracking engagement and making data-backed improvements
Results:
In just 90 days:
+42% increase in engagement across newsletters and blog posts
A repeatable weekly content workflow that kept the team on track
A long-term editorial roadmap aligned with business expansion goals
Results:
In just 90 days:
+42% increase in engagement across newsletters and blog posts
A repeatable weekly content workflow that kept the team on track
A long-term editorial roadmap aligned with business expansion goals
Why It Worked?
I didn’t just organize content, I clarified its purpose. With a clear strategy in place, the FinTech Weekly team now has the structure and confidence to publish with impact, every week.
Why It Worked?
I didn’t just organize content, I clarified its purpose. With a clear strategy in place, the FinTech Weekly team now has the structure and confidence to publish with impact, every week.
Happy Notes!
Happy Notes!
Happy Notes!
We’re seeing real engagement, and for the first time!
“We knew we needed help, but we didn’t realize how much clarity we were missing until Julia stepped in. She didn’t just give us a plan—she gave us a publishing system that actually works. We’re seeing real engagement, and for the first time, we’re ahead of schedule instead of playing catch-up.”
“We knew we needed help, but we didn’t realize how much clarity we were missing until Julia stepped in. She didn’t just give us a plan—she gave us a publishing system that actually works. We’re seeing real engagement, and for the first time, we’re ahead of schedule instead of playing catch-up.”
— Managing Editor, FinTech Weekly
You bring the expertise. I’ll help you say it clearly.
You bring the expertise. I’ll help you say it clearly.
Let’s create a publication strategy that makes your content work harder, for your brand, your team, and your readers.
Let’s create a publication strategy that makes your content work harder, for your brand, your team, and your readers.
