A scattered blog into a strategic publishing platform that now supports inbound sales.
A scattered blog into a strategic publishing platform that now supports inbound sales.
The Problem
A mid-sized B2B SaaS company had been blogging for years—but it wasn’t driving traffic, conversions, or conversation. Their content felt generic, inconsistent, and disconnected from their product story. They needed to position themselves as true thought leaders in a competitive market.
The Problem
A mid-sized B2B SaaS company had been blogging for years—but it wasn’t driving traffic, conversions, or conversation. Their content felt generic, inconsistent, and disconnected from their product story. They needed to position themselves as true thought leaders in a competitive market.
What I did:
I partnered with their internal marketing team to:
Redefine their core content themes and audience needs
Design a new content architecture tied to the buyer journey
Create a strategic publishing plan with clear content pillars
Guide their writers to shift from informational to influential tone
What I did:
I partnered with their internal marketing team to:
Redefine their core content themes and audience needs
Design a new content architecture tied to the buyer journey
Create a strategic publishing plan with clear content pillars
Guide their writers to shift from informational to influential tone
Results:
✔️ Transformed a scattered blog into a strategic content platform
✔️ Built a consistent brand voice across all long-form content
✔️ Helped sales and marketing align around messaging, improving lead quality
Results:
✔️ Transformed a scattered blog into a strategic content platform
✔️ Built a consistent brand voice across all long-form content
✔️ Helped sales and marketing align around messaging, improving lead quality
Why It Worked?
By treating content as a product, not just marketing filler, Julia helped the team create work that earned attention, and trust. Their blog now supports SEO, sales enablement, and brand leadership.
Why It Worked?
By treating content as a product, not just marketing filler, Julia helped the team create work that earned attention, and trust. Their blog now supports SEO, sales enablement, and brand leadership.
Happy Notes!
Happy Notes!
Happy Notes!
She brought structure, strategy, and just the right push!
“Julia helped us connect the dots between our content and our business goals. Before, our blog was a dumping ground. Now it’s a tool our sales team uses every day. She brought structure, strategy, and just the right push to get us aligned and producing smarter content.”
“Julia helped us connect the dots between our content and our business goals. Before, our blog was a dumping ground. Now it’s a tool our sales team uses every day. She brought structure, strategy, and just the right push to get us aligned and producing smarter content.”
— Head of Marketing, B2B SaaS Platform
You bring the expertise. I’ll help you say it clearly.
You bring the expertise. I’ll help you say it clearly.
Let’s create a publication strategy that makes your content work harder, for your brand, your team, and your readers.
Let’s create a publication strategy that makes your content work harder, for your brand, your team, and your readers.
