Turn your publication into your sharpest
strategic asset.
Turn your publication into your sharpest
strategic asset.
I help business magazines and branded media teams build editorial systems that drive authority, clarity, and consistent content execution.
I help business magazines and branded media teams build editorial systems that drive authority, clarity, and consistent content execution.
85% Retention | 50+ Features | 10M+ Views
85% Retention | 50+ Features | 10M+ Views
85% Retention | 50+ Features | 10M+ Views
Trusted by editorial teams at:
Trusted by editorial teams at:
Editorial strategy that goes beyond the calendar.
Content isn’t just about publishing, it’s about positioning. I partner with editorial teams to bring structure, voice, and business-backed decisions to your content engine.
Editorial Systems
& Calendar Architecture
Build a repeatable, scalable content framework that keeps your team aligned and your topics strategic.
1.
Voice & Messaging Strategy
Develop a recognizable editorial voice that speaks directly to your ideal reader—internally and externally.
2.
Content Audits & Optimization Plans
Refine what’s working, rework what isn’t, and plan forward with data-informed confidence.
3.
Editorial strategy that goes beyond the calendar.
Content isn’t just about publishing, it’s about positioning. I partner with editorial teams to bring structure, voice, and business-backed decisions to your content engine.
Editorial Systems
& Calendar Architecture
Build a repeatable, scalable content framework that keeps your team aligned and your topics strategic.
1.
Voice & Messaging Strategy
Develop a recognizable editorial voice that speaks directly to your ideal reader—internally and externally.
2.
Content Audits & Optimization Plans
Refine what’s working, rework what isn’t, and plan forward with data-informed confidence.
3.
Editorial strategy that goes beyond the calendar.
Content isn’t just about publishing, it’s about positioning. I partner with editorial teams to bring structure, voice, and business-backed decisions to your content engine.
Editorial Systems
& Calendar Architecture
Build a repeatable, scalable content framework that keeps your team aligned and your topics strategic.
1.
Voice & Messaging Strategy
Develop a recognizable editorial voice that speaks directly to your ideal reader—internally and externally.
2.
Content Audits & Optimization Plans
Refine what’s working, rework what isn’t, and plan forward with data-informed confidence.
3.
Proven strategies in action.
A look at how editorial clarity transformed real publications, internally and externally.
Proven strategies in action.
A look at how editorial clarity transformed real publications, internally and externally.
Scaling Editorial at FinTech Weekly
Scaling Editorial at FinTech Weekly
Scaling Editorial at FinTech Weekly
Rebuilt their weekly content plan, boosted engagement 42% in 90 days, and created a long-term roadmap for expansion.
Rebuilt their weekly content plan, boosted engagement 42% in 90 days, and created a long-term roadmap for expansion.
Thought Leadership for B2B SaaS
Thought Leadership for B2B SaaS
Thought Leadership for B2B SaaS
Turned a scattered blog into a strategic publishing platform that now supports inbound sales.
Turned a scattered blog into a strategic publishing platform that now supports inbound sales.
A strategist with business brain.
A strategist with business brain.
With over a decade of experience in media and content strategy, I’ve helped publications, from legacy titles to startup content teams, find their editorial edge. I bridge the gap between sharp storytelling and business goals, delivering systems that work as well behind the scenes as they look on the page.
With over a decade of experience in media and content strategy, I’ve helped publications, from legacy titles to startup content teams, find their editorial edge. I bridge the gap between sharp storytelling and business goals, delivering systems that work as well behind the scenes as they look on the page.
My clients love me!
My clients love me!
My clients love me!
Working with Julia changed the way we think about content.
“She doesn’t just plan content—she creates clarity. Our team finally feels confident about what we’re publishing and why.”
— Content Director, Business Weekly
Julia brought strategy and substance to our content.
“She helped us align our messaging with our business goals. Every piece we publish now has a purpose, & it shows.”
— Content Director, Business Weekly
A true and magical partner in content that performs.
“Julia helped us build a content system that our team actually uses. It’s made a measurable difference in engagement.”
— VP of Communications, Tech & Trade
You bring the expertise. I’ll help you say it clearly.
You bring the expertise. I’ll help you say it clearly.
Let’s create a publication strategy that makes your content work harder, for your brand, your team, and your readers.